The Insights tab gives your members county- and state-level context for business transitions — who lives there, who works there, how old the business-owner cohort is, how many employers operate there, and how those employers are distributed by size. Every number comes from public datasets and is cited on the page.
Sources:
- Google Data Commons — population counts, median age, age cohorts (55–64 and 65+), employed population, median household income (overall and by race), and poverty counts. Data Commons aggregates official U.S. statistics and returns the most recent observation available for each variable.
- U.S. Census Bureau — County Business Patterns — total employer establishments and establishment counts by employee size class (0–4, 5–9, 10–19, 20–49, 50–99, 100–249, 250–499, 500–999, 1000+). We pin to the latest released vintage and update annually.
Refresh cadence:
- Data Commons variables refresh as source agencies (Census, BLS, BEA) release new vintages — typically annual. Each stat on the page shows the observation date it reflects.
- County Business Patterns updates annually; we advance to the latest published vintage when it's released.
What it doesn't include:
- Individual business records or owner names — this is aggregated statistical data, not a directory.
- Forecasts — every figure is a historical observation, not a projection.
If you need custom data layers for your community — regional EO council data, local SBDC stats, state workforce programs — reach out. We can pipe additional sources into a partner Hub.